We work with you to identify your target customers and search terms. We use leading industry tools to research keyword volume, search intent, and ranking difficulty for search terms that align with your business offerings. We also perform technical SEO on your website to ensure you’re not missing out on higher rankings due to small technical oversights. We write content and tweak existing content to align with your target search terms. 

We will work with you to identify the best search terms for your business. However, sometimes our clients want to rank highly for search terms that are extremely difficult to rank for, such as “roofing company.” By researching keyword volume, search intent, and ranking difficulty, we can identify the best terms for ranking highly and driving traffic effectively. For example, “roof replacement somerset nj” would be easier to rank for than “roofing company,” and would drive traffic from someone who is actively seeking to contract a roof replacement.

ChatGPT and other LLMs (Large Language Models) synthesize information from search to generate results. By writing quality, authoritative, and helpful content, we can significantly increase the chances of your site being recommended by an AI tool. 

We monitor your site’s performance, traffic, and conversions to ensure that our strategy is driving the right results. We will check that search traffic is increasing and that your target keywords are rising in the search rankings. We strive for transparency and will share updates and progress with you regularly.